- The action or business of promoting and selling products or services, including market research and advertising.
PROFESSIONAL SERVICES MARKETING
Most definitions of marketing skirt around the elephant in the room. We always remember that the purpose of marketing is growth.
We deliver growth.
A good marketing agency will work with you to define your brand and positioning. They will create a cohesive and consistent identity across a range of digital platforms. They will identify your target markets and crystallize your USP.
But these essential building blocks must never get in the way of your real objective – to generate business.
We work with Professional Services Organisations in London and the surrounding areas, providing them with intelligent marketing strategies, designed to grow their businesses and attract their ideal clients.
START WITH ‘WHY?’
Our approach is always strategic. We analyse your marketplace, your competitive advantages, your unique proposition and your existing client base.
We look for barriers to growth and inconsistencies in your branding and your message. We identify opportunities for early success (‘quick wins’ and ‘low-hanging fruit’), but always within the framework of a strategy that will bring sustained and long-term results.
We work with you to formulate a plan for you to win the best clients for your business.
THEN ASK ‘HOW?’
Marketing for Professional Services Organisations can involve SEO, social media and email marketing. It might be based around demonstrating your authority by a blend of online content marketing and lead generation, together with traditional public relations and corporate events management.
One campaign might demand professional copywriting and media rich content creation to achieve digital marketing success. Another might require a more measured approach, with detailed market research, competitor analysis and benchmarking before creating a successful guerrilla marketing initiative.
All of our experience and expertise combines to create a bespoke solution that works for you. We won’t let the latest gimmick or technology get in the way of finding the solution that will be most effective for you, and that embraces and represents your own unique cultural identity.
MEASURE, MANAGE, MODIFY AND MAXIMISE
Modern marketing professionals need to demonstrate a Return On Investment for their clients. Marketing departments within SMEs and enterprise businesses must also measure and demonstrate the success of what they do.
At the outset we will discuss and agree a series of metrics by which the success of any campaign may be measured. We use a variety of business intelligence and digital monitoring techniques to produce real-time and regular reporting.
This approach allows us to constantly measure the performance of any campaign, to manage it and to modify our next actions to maximise its effectiveness.