- Substantive information or creative material
- Something that is to be expressed through some medium, such as speech, writing or any of the various arts: a poetic form adequate to poetic content
WHY CONTENT MARKETING MATTERS
Content is at the heart of the Digital World. The Internet has changed many things – but the art of storytelling remains the same.
The hard-sell no longer works. Sophisticated clients now require trusted, knowledgeable brands to demonstrate expertise and provide them with the services they need.
The Internet provides a magnificent stage upon which you can tell your story, establish your credibility and develop relationships with prospective clients.
INSPIRE, ENHANCE, AMPLIFY
We help our clients define their goals. We analyse existing web copy and strategy. We undertake market research, create audience profiles and identify key competitors.
We craft SEO friendly copy to appeal to your audience and Google’s algorithms. From ebooks and blogs to email marketing and social media posts, we create and distribute relevant, valuable content, which both represents and amplifies your brand. With interesting, valuable content you can inspire your target market, enhance your brand and amplify your message.
CONTENT MARKETING FOR PROFESSIONAL SERVICES
Prospective clients now expect established firms to have solid digital footprints. For Lawyers, Accountants, Consultants and other Professional Advisors, this is critical. Those who do not employ modern marketing methods will be overtaken by their competitors.
We work with forward-thinking firms (principally those based in London), using advanced strategies and technologies from persuasion science and behavioural economics to ensure their content marketing strategies have a direct impact on both brand development and lead generation. With creative, focussed guidance from theAgency and a targeted content marketing strategy, you can demonstrate your expertise and attract your ideal clients.