11 steps to creating the perfect blog post

Even for a veteran blogger, writing a post can sometimes be a daunting process and with so much competition vying for readership, implementing these 11 tactics will elevate your blog post to another level. Plan As tempting as it may be to start bashing away at your keyboard once you have an idea, resist! I’ve turned away from posts that quickly trail off topic as a result of an obvious lack of structure. To avoid this, […]

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5 Christmas Marketing Questions Every Business Owner Should Ask

The nights are drawing in, the decorations are up and the allure of an open fire and glass of mulled wine is all too tempting. But is ‘shutting up shop’ early costing you business? Whether you’re closed over Christmas, or simply mentally switched off for the season, you’re failing to capitalise on opportunities and missing out to your competitors. We answer your questions about how and why the festive season affects business:   1.    Why […]

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7 Steps to Social Media Success

It’s all too easy to get confused when sussing out the right path to choose for social media best practice. This short and simple list should help make things a little clearer… 1.    Know Your Audience The clue is in the name – social media is inherently social. The key to all social media success can be traced back to knowing who it is you are talking to, and understanding what sort of communication appeals […]

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