Standing out on LinkedIn: how to optimize your LinkedIn profile

Learning how to optimize your LinkedIn profile might seem a bit of a waste of time. You are on LinkedIn. The people you know can find you and you can keep up to date with what your clients are doing. Isn’t that enough?  If that’s your game plan, then you’re missing out on 75% of what LinkedIn has to offer. When you optimize your LinkedIn profile, you will unleash a world of opportunity you never […]

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The TL; DR syndrome

The Internet is growing at an ever increasing rate of knots. And we are not talking about months, weeks or even days here – you can measure it in seconds! For instance, did you know that  That’s an awful lot of clicks.   On the other hand the nature of the web is changing too. Thanks to easier access to 3G and 4G we tend to access web from our mobiles and tablets more and […]

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Wightlink’s Social Media Blunder

Is Wightlink’s Social Media Policy Bad for Isle of Wight Tourism? Wightlink had a problem on social media last weekend – and they didn’t even notice. Things started out badly enough when the linkspan at Portsmouth collapsed, causing gridlock at the Portsmouth Terminal.  Island Echo led the way, sharing the news on Twitter, including this rather dramatic photograph from Steve Wright. Thankfully the problem was swiftly resolved and service restored, with only a modest amount […]

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Creating a Social Media Strategy

Social media has been on the tip of everyone’s tongue for ages and there’s no longer any time left to be faint hearted – you know you have to jump on that train.  So you roll up your sleeves and get ready to take the leap but then it hits you – where do you start?  What should you do first and what can wait until later?  And what are you supposed to be doing […]

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Social Media Training: Staying Sharp in the world of Digital Marketing

Some people assume a business page on social media functions in the same way as a personal page. Others panic, fearing they’ll fall at the first hurdle and get it wrong.  Social Media is an increasingly vital tool for every business, yet many SMEs and small businesses remain unaware of just how best to navigate the maze of social media channels and the seemingly endless tools at their disposal. Cut Through the Confusion The world […]

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