Social media can be massively time-consuming to manage yourself. With so many other areas of your business to attend to, it’s natural to consider whether to outsource your social media to a specialist agency. While there are plenty of benefits to this, such as the guidance and experience of someone more knowledgeable and the opportunity to take a bit of the pressure off, there are also a great many mistakes to be made when […]
In 2010, Old Spice spent $11.4m on their social media campaign. We all need to be on social media, but we don’t all have a budget like Old Spice. SME’s know they must get involved with social media, but don’t feel they have the time or money available that they need to invest in the channels and campaigns to make them worthwhile. Here’s some great ideas on how you can get involved with social […]
There is much more happening on social media than you could possibly imagine. Still not convinced? Have a look at this short but compelling video by Erik Qualman, and think again: Here’s your thought for the day: “a brand is no longer what we tell customer it is – it is what customers tell each other it is.” And where is that conversation happening …?
In the last decade the usage of mobile devices and tablets has boomed. In addition to ordinary tasks like making calls and sending text messages, 44% of users regularly use their devices for surfing the web. Almost the same number of people use their mobile phones for social networking, with up to 42% accessing social media via their mobile phones and tablets, several times a day. With the explosion of smart mobile devices with different […]
Over the last decade, the habits of the consumer audience have shifted drastically. PC sales are shrinking every year, while tablet and smartphone sales are on the rise at an increasingly accelerated speed. How do businesses feel about it? Those with a strong, clear vision adapt to these constant changes inorder to reach their potential and existing customers. Those who don’t, may find themselves without a business at all. Here’s why: As Jeremy Keith concisely pointed […]